As a result of the increase in beneficiaries' demands on information services, the increase in information sources and the magnitude of intellectual production, the emergence of electronic databases, and the decrease and shrinking of the budgets of libraries and information centers due to the inflation that most countries of the world suffer from virtually, the need for marketing information services has become necessary, so we see an increase in the emergence of numbers. A large number of books and periodical articles on marketing services for non-commercial enterprises in recent years, and through this, the technology and skills possessed by successful companies have been adapted to suit their products (which are publications). Non-commercial enterprises have become experts in differentiating between marketing methods that suit their needs and those that must actually be modified, and which must be rejected because they are not appropriate.
Libraries and information centers were slower than others in adopting marketing methods, and the literature that links marketing to information services directly is very little, yet we find information specialists facing reduced budgets, a change in the requests of the beneficiaries of the services, and the constant need to work on the basis of college coverage, and it is clear that this All factors are related to the market, and it is possible to benefit from technologies that have been developed to cope with such problems.